Excerpt from a book "ODDESY - Pepsi to Apple" by John Sculley:
"Marketing is an art form. When I go to the Museum of Modern Art, I see not only paintings but artists who were driven by powerful ideas and who went through the identical process to what we do in the marketing theatre. The power of it was not trying to duplicate an image realistically, like a photograph, but trying to capture the feeling of a striking idea or moment and then presenting an image of that feeling in a powerful way. The canvas becomes a mini stage production alive in a different medium."
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