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Author Topic: Found a new way to promote my art that works really well.  (Read 1971 times)

ncwren

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Reply #15 on: August 09, 2014, 11:19:13 AM
Do you have any of those big box pet stores in your area?
Some of them have bulletin boards, you could advertise pet portraits there.
I havent tried anything yet because I dont have a business license.
Keep trying.  O0
~Natalie

Be an encourager. The world has plenty of critics already. ~Dave Willis


ArtByG

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Reply #16 on: August 09, 2014, 11:23:29 AM
Thanks for your response, mea. In all of these marketing efforts, I've still got to practice and learn how to paint better.

I think i might try to market to interior decorators and photographers next. Maybe pitch to some parenting and pet sites. So far, most of the people I communicate with is other artists. They certainly don't want to buy my stuff. I'm going to try to approach it from a different direction. If I can ever find a niche.....


ArtByG

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Reply #17 on: August 09, 2014, 11:33:09 AM
ncwren, I don't have a business license either. It's just a hobby for now. If I start getting enough work to call it a business I'll get a license.

I have two pictures hanging in the local Veterinarians office, and I always make sure they have business cards on hand and on their bulletin board. They say they get a lot of comments about the paintings and hand out cards, but so far it hasn't led to a sale except to one of the vets.

It could be that my prices are too high or my work is not good enough. Everyone says that they love my work though.

I charge $155 for an 11X14 painting. that's about $1.00 per square inch. People don't blink twice about paying a photographer that much, and it takes much more work to do a painting.


ncwren

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Reply #18 on: August 09, 2014, 02:01:36 PM
G I think when you start selling it's a business and no longer a hobby.  ;)

My thinking would be that people are pinched for cash at the vets.  The big pet stores are spendy and people have the extra cash....just a theory.

Some of those photographers put a lot of work into the pictures they take-especially on location.

Stuff I keep reading say that series are good-like what Batman works on.  I don't know the magic answer.

As far as teaching-go for it if you have the aptitude!  I've paid for some lessons online that were expensive and not really "art" lessons.  Still had fun with them though.
~Natalie

Be an encourager. The world has plenty of critics already. ~Dave Willis


mea hamo pena

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Reply #19 on: August 09, 2014, 09:57:40 PM
G,

I was at an state art museum today in downtown Honolulu.  I was surprised to see the same names over and over again.  There are lots of artists in Honolulu, but only a few represented at the museum.   Mmm... politically connected????
 
I am painting for the fun of it and my friends seem to want my paintings.  I have never really tried to sell any because I enjoy giving them away as gifts (cheaper than buying a gift at an expensive store).  If enough of them get out there, maybe I'll get a reputation.

In the meantime, I'll continue taking lessons (PB and other) just for the fun of learning!

aloha

mea
A day without art is like a day without sunshine.


ArtByG

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Reply #20 on: August 10, 2014, 04:09:10 AM
I would just like to sell a few here and there to supplement my income. So far I've managed to do that. I'd just like to be able to sell more. I'm getting to where I can't work a full time job so money is tight. I just don't believe in sitting around doing nothing to make my situation better. If I could just make enough money from painting to fill in the rough spots, I'll be a happy camper.


nolan

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Reply #21 on: August 10, 2014, 12:30:17 PM
I think you have done very well G. Don't get discouraged, you got some good leads and made great contacts, just keep at it. In general people need to see your stuff up to 7 times before they buy, so just continue. You have started building a snowball, now you need to keep rolling it O0


ArtByG

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Reply #22 on: August 10, 2014, 12:43:01 PM
Thanks for the encouragement, Nolan. I'm just having a hard time coming up with my next big idea. Maybe I should do a "like my page" contest. That might do better at keeping me in front of their eyeballs. I need followers, but so far I haven't come up with any good reason for them to follow me. I can't even come up with content for a good page. It's certainly an uphill battle.


ncwren

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Reply #23 on: August 10, 2014, 03:27:12 PM
7 times?  :o

Offer to do some artwork for a local paper...?
~Natalie

Be an encourager. The world has plenty of critics already. ~Dave Willis


ArtByG

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Reply #24 on: August 10, 2014, 04:22:59 PM
I joined an artist league in a large town near me and they hung all my paintings at the newspaper office for one week, then in a motel lobby for a week. After that the newspaper did a full page write up about me and my art. If anyone saw or read it, I haven't heard about it. So, I don't know if the newspaper is such a great marketing tool any more. Seems most people get their news online now.


ncwren

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Reply #25 on: August 10, 2014, 05:43:41 PM
Well.....I dont know.  :-\
~Natalie

Be an encourager. The world has plenty of critics already. ~Dave Willis


ArtByG

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Reply #26 on: August 10, 2014, 06:13:01 PM
Me either. I'll figure some thing out.


nolan

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Reply #27 on: August 11, 2014, 01:22:41 PM
Facebook have just changed their page terms of service and you are not allowed to offer an incentive to join / like your page anymore


Sacgal/Sharon

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Reply #28 on: August 11, 2014, 01:46:12 PM
Getting caught up with the posts in this conversation. G, please don't get discouraged - you're doing great with your sales as a new artist and you're doing all of the right things. Marketing is very time consuming, but necessary and it will pay off over time.  But that's the key - give yourself time. Keep painting and posting your pictures on FB or other sites…folks will notice and you'll eventually get buyers.  An idea that works for me: Contact local nonprofits in your area that have events with live/silent auctions. I donate my art but ask for a 60/40 split (they get 60% and I get 40%) - that way I cover my costs and get some free PR and they make money, too…And FYI: I got a business/resale license through the Board of Equalization and I collect taxes on my sales which I'll then use to pay the government…Also, I took several of the images I painted for the baker last year and turned them into greeting cards which are now sold at his restaurant - we do a 60/40 split as well - another nice way to earn some income. Maybe you could do the same? Additionally, I sell a lot of prints of 2 of my paintings - Oak Park Sign (19 sold) and Sacramento Skyline (9 sold) - and donate 30-50% back to the charities.  I am very aggressive in reaching out to businesses about buying these prints - doing a lot of cold calling, but it's paid off.

I'm very fortunate in that I'm fairly well known and very well connected in Sacramento - that helped open the door for my initial sales. And I have a huge FB following...But I do an enormous amount of marketing.  I post every painting I create on FB…and I post every painting that I sell on FB with a picture of the buyer holding the painting. That's very effective - if folks see someone just bought one of my paintings often times it makes it easier for others to buy, too.

No matter where I am, I have my iPhone with photos of my paintings on it - I show everyone and anyone who asks me what I do for a living.  And if you can get into a show, that's a good thing…I've sold anywhere from 2-13 paintings in a show…and I always choose a nonprofit to get 10-20% of the gross revenues. In return they market the show for me and bring attendees that buy my art.  For example, I'll be in a gallery in October, which is Domestic Abuse Awareness Month. A nonprofit that provides a safe haven for women will be the beneficiary for the private party on Oct 8 and they'll do a lot of marketing and will commit to getting attendees there in exchange for receiving 15% of the gross revenues as a cash donation from me (which becomes a tax write-off.)  It's a win-win…

I hope this helps…marketing takes work but it does pay off...
Cheers,
Sharon


ncwren

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Reply #29 on: August 11, 2014, 02:33:20 PM
You are a wealth of info Sharon!   O0
~Natalie

Be an encourager. The world has plenty of critics already. ~Dave Willis


 

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